Outerknown are ocean lovers and passionate stewards of the earth, and they partner with Ocean Conservancy to protect our planet’s lifeblood.
Founded by professional surfer Kelly Slater, Outerknown is a sustainable lifestyle brand made for people and the planet. Every decision is made with the highest regard for the hands that craft their clothes and the world we call home. From seeds to suppliers to circular design, the mission is to protect natural resources, empower the people crafting our clothes, and inspire change within the industry and beyond by being completely transparent about their process. Outerknown kicked off their long-term partnership with Ocean Conservancy in 2017 with the launch of the “It’s Not OK!” campaign, a giveback program designed to bring awareness to environmental issues. The #ITSNOTOK collection includes products developed from sustainable materials like organic cotton. To inspire people to take action in cleaning up our ocean, Outerknown donated 100% of profits raised from this collection to Ocean Conservancy. Since the “It’s Not OK!” campaign, Outerknown continues to support Ocean Conservancy with various other spirited initiatives, including but not limited to 12 Days of Giving, Giving Tuesday and the Breitling x Outerknown collaboration give-back.