In honor of SpongeBob’s 25th Anniversary, Nickelodeon is asking kids (and kids-at-heart!) to “Act Like a Sponge” and help take care of our waterways. The Act Like a Sponge campaign brings the franchise’s deep ties to ocean conservation directly to fans via beach & waterway clean-ups, inspiring content, global aquarium partnerships, and more, making it easy for audiences around the globe to create impact.

Nickelodeon and Paramount Global have partnered with Ocean Conservancy and its mobile trash cleanup app, Clean Swell, encouraging users to sign up and contribute to cleaning efforts on their own time as part of a global virtual clean-up.