Protecting Florida

We get to decide what the future holds

Ocean Conservancy’s Partnership with Miami Super Bowl Host Committee

Ocean to Everglades (O2E) Initiative Brings Environmental Focus to the Big Game

Last February, Ocean Conservancy became the Ocean Partner for the Miami Super Bowl Host Committee, the first-ever Ocean partner in Super Bowl history. Together with the Host Committee, Everglades Foundation and NFL Green, we formed the Ocean to Everglades initiative (O2E) to create a stage for environmental events, education and sustainability efforts throughout South Florida.


As Ocean Partner, we’ve tasked ourselves with a few areas of work in order to bring attention and action to the health of Florida’s coasts for this year’s Big Game. Focusing on plastic reduction and sustainable fisheries, we launched the #SuperCleanupChallenge this NFL season and set a goal to remove and divert 54 tons of Ocean Plastic and other waste from Florida’s coasts, which began at the outset of our partnership in February 2019.

Like football, protecting the Ocean is a team sport and requires all of us working towards the same goal. On that note, many have joined #TeamOcean this season as we work towards our Super Bowl goals and we welcome more to join us even after the game concludes.

This partnership comes at a critical time for Miami and Florida. The 8,436 miles of Florida coastline along the Atlantic and Gulf of Mexico, the world-class beaches, unique marine wildlife and celebrated coastal communities across the state are dealing with increased stress. From harmful algal blooms and plastic pollution to ocean acidification and sea level rise, the ocean and all who live in it need bold action. By working with the Host Committee, NFL Green, Everglades Foundation, and all of the other groups and residents doing hard conservation work across Florida, we can make an impact.


“The ocean has helped to shape Miami’s unique culture and there simply isn’t a better time or place to inspire America to get out there and take action to protect something we all love—our ocean.

Janis Searles Jones

Ocean Conservancy has been honored to work in Florida for more than 30 years, with staff who are lifelong Florida residents and bring a personal passion and connection to this state, its ocean and this partnership. We work to keep beaches clean and fisheries healthy. During our time in this state, we have seen time and again the deep passion that Floridians have for their ocean and coasts.

We are up to the challenge to defend our ocean—and we hope that you are, too.

Join #TeamOcean and follow @OurOcean@MIASBLIV, @O2EMiami on Twitter to receive updates on our work and events together in South Florida

#TeamOcean Activities


February Partnership announcement, Fishing Outing and Cleanup

FOX Sports U, University of Florida Super Bowl LIV Campaign Contest

© FOX Sports U

Earth Day Cleanup at Historic Virginia Key Beach Park


Oleta State Park Dune Restoration and Cleanup with Friends of Oleta State Park and Miami Dolphins


International Coastal Cleanup – Kickoff of #SuperCleanupChallenge

Dolphins Tri-County Cleanups

Plastic Free Sugarloaf Showdown, Project Healing Waters

My Cause My Cleats

© Emily Brauner/Ocean Conservancy

Hotel Partnerships with Mandarin Oriental Miami and The Palms Hotel

Shores Forward

OC and NFL Huddle for 100 Beach Cleanup (Tuesday, January 28)

OC Super Bowl Booth at Super Bowl LIVE

© Ben Hicks

My Cause My Cleats Auction with eBay (January 26-February 4)

In the News


Team Websites and Social Channels

 Jacksonville Jaguars

Detroit Lions

 Atlanta Falcons

Cleveland Browns

More Information

A Note from Ocean Conservancy on COVID-19

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