Ocean Conservancy engages in cause-related marketing partnerships to help build awareness and raise funds for our work to protect the ocean. These partnerships give the companies’ customers the opportunity to show their support of Ocean Conservancy and contribute to our global conservation efforts.
Through the support of these companies, Ocean Conservancy has been able to effectively champion science-based solutions that keep our ocean clean and healthy for future generations.
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The children’s clothing company Bobo Choses, located near the Mediterranean Sea in Spain, is celebrating its new collection W.I.M.A.M.P. (Worldwide Inventive Minds Against Monsters of Pollution) by partnering with Ocean Conservancy. This campaign features children as teachers who highlight the importance of caring for the ocean to adults. Through the end of February 2018, Bobo Choses will donate $25,000 to Ocean Conservancy.
Together, COOLA Suncare and designer Cynthia Rowley teamed up to create a limited edition CHANGE suncare kit. Through their CHANGE campaign, these two companies are highlighting the impacts of climate change on the ocean. COOLA Suncare and Cynthia Rowley are supporting Ocean Conservancy’s conservation efforts with a $100,000 donation in 2017.
Outerknown, the sustainable menswear brand founded by world surfing champion Kelly Slater, has partnered with Ocean Conservancy to launch the “It’s Not OK!” campaign, a giveback program designed to bring awareness to environmental issues. Through the end of 2017, Outerknown will donate 100% of profits from the It’s Not OK! capsule collection, for a minimum donation of $20,000.
To coincide with the launch of its newest product, Eco-Bricks, toy designer Once Kids is supporting Ocean Conservancy through its complete line of wooden craft kits, building blocks, action figures, and vehicles. Once Kids is donating 1% of all sales with a $25,000 minimum to Ocean Conservancy through September 2017.
rockflowerpaper is proudly supporting Ocean Conservancy’s global conservation efforts, including the protection of our oceans and the species that call them home, through its Blu Bag reusable totes. rockflowerpaper is donating 20 cents per Blu Bag sold with a $50,000 minimum to Ocean Conservancy through 2018.
As part of the annual Share the Love event, Ocean Conservancy partnered with Subaru to create a cleanup toolkit for hosting a “Share Your Love of the Ocean” beach or river cleanup as well as “Drive Blue: 10 Tips to ‘Oceanize’ Your Subaru,” a guide to help drivers keep marine conservation in mind. Over the two year partnership, Ocean Conservancy received more than $500,000 in support.