MIAMI – Ocean Conservancy today announced its partnership with the Miami Super Bowl Host Committee. This partnership will put a spotlight on ocean conservation in celebration of the host city of Super Bowl LIV and the unique coastal communities of South Florida and the NFL Centennial season.

“Ocean Conservancy is thrilled to be designated the official Ocean Partner for the Miami Super Bowl Host Committee,” said Janis Searles Jones, CEO of Ocean Conservancy. “The ocean has helped to shape Miami’s unique culture and there simply isn’t a better time or place to inspire America to get out there and take action to protect something we all love—our ocean.”

The ocean is a defining geographical and cultural anchor of Florida, a state that boasts 8,436 miles of coastline along the Atlantic and Gulf of Mexico, world class beaches, unique marine wildlife and celebrated coastal communities in cities like Miami.

“The environment is going to be a huge focus for us,” said Rodney Barreto, Chairman of the Miami Super Bowl Host Committee. “As a native South Floridian, the ocean has always been part of my life and I want to sustain our ocean for my kids and grandkids. I know many Floridians feel the same. Ocean Conservancy is an ideal partner for Super Bowl Miami because of their five decades of work on behalf of the ocean, and we are elated to be partnering with them.”

The partnership with Ocean Conservancy expands on the NFL Environmental Program’s work with the Super Bowl on a variety of sustainability initiatives.  As part of this partnership, Ocean Conservancy will be involved in several Super Bowl Miami activities including Super Bowl LIVE in Bayfront Park.

“The NFL is committed to leaving a positive legacy in Super Bowl host cities, and a core component of this effort is sustainability,” says Jack Groh, NFL Environmental Program Director. “This year we are expanding on our work with an ocean twist. Miami is rich in so many environmental categories and they all lead back to the water. Using the NFL’s platform and attention of the Super Bowl, we can’t wait to get started on the work to highlight and protect these treasures.”

More details for the year-long celebration will be released in the coming months.

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About Ocean Conservancy

Ocean Conservancy is working to protect the ocean from today’s greatest global challenges. Together with our partners, we create science-based solutions for a healthy ocean and the wildlife and communities that depend on it. www.oceanconservancy.org 

About Miami Super Bowl Host Committee

The Miami Super Bowl Host Committee brings together our community’s top local business leaders, community representatives, tourism officials and football personnel around a common cause – making Super Bowl LIV a historic experience both for visitors and for locals across South Florida. On February 2, 2020, South Florida will host its record-breaking 11th game at the newly renovated Hard Rock Stadium. Additionally, Super Bowl LIV will mark the culmination of the 100th season anniversary of the NFL and will feature special events and activities throughout Miami-Dade, Broward and Palm Beach counties as part of the festivities. For more information, visit www.MIASBLIV.com.

About the Super Bowl Environmental Program

The Super Bowl Environmental Program is part of the NFL’s sustainability platform. Carried out in partnership with the local Super Bowl Host Committee and Verizon, the program aims to reduce the environmental impact of Super Bowl events and leave a positive, “green” legacy in host communities. These efforts include food recovery and distribution, recycling and solid waste management, recovery and donation of event and building materials, urban forestry projects and the use of “green energy” to power events.

The NFL has incorporated environmental projects into the management of Super Bowl for more than 25 years. These environmental projects are part of a larger program of community events and initiatives implemented each year by the NFL and Super Bowl Host Committee to leave a positive benefit in each Super Bowl host community.