WASHINGTON, D.C.: Today, Ocean Conservancy was announced as the official 2023 charitable partner of My Peak Challenge (MPC). Founded by actor, philanthropist and “Outlander” star Sam Heughan, MPC will mobilize its thousands of members to raise funds for Ocean Conservancy’s conservation efforts. The MPC community will also be encouraged to join Ocean Conservancy’s International Coastal Cleanup® (ICC) effort by using the Clean Swell® app.

“With more than a garbage truck’s worth of plastics entering the ocean every minute, tackling plastic pollution needs an all-hands-on-deck effort,” said Nicholas Mallos, Vice President of Ocean Plastics at Ocean Conservancy. “That’s why community is at the heart of what we do: Ocean Conservancy has worked with individuals and organizations in hundreds of countries around the world to meet the challenge of ocean plastic pollution through the ICC for nearly 40 years. We’re thrilled to have the support of the MPC community as we join forces to reduce single-use plastics, prevent plastic pollution, and protect our ocean.”

Founded in 2015, MPC is a subscription-based health and lifestyle community that educates and inspires its members to live healthier, happier, and more balanced lives while raising funds to change lives. MPC calls on members – known as “Peakers” – to take on health and wellness challenges in support of charitable causes. To date, MPC has raised more than $6 million for a variety of causes, including hunger relief, blood-cancer research, end-of-life care and environmental protection efforts.

Ocean Conservancy has led the fight for a clean, trash-free ocean since 1986, when the organization launched its first annual ICC on a beach in Texas. Since then, the ICC has expanded to over 150 countries and has mobilized nearly 17.5 million volunteers to remove more than 350 million pounds of trash from beaches and waterways around the globe. Meanwhile, Ocean Conservancy invests in cutting-edge research to advance scientific understanding of the ocean plastics crisis and works with conservationists, scientists, governments, the private sector and the public to reduce single-use plastics upstream.

Learn more about this partnership by tuning in to Sam Heughan’s Instagram Live (@samheughan) on Monday, January 9, 2023, at 9:00 PM GMT/4:00 PM ET/1:00 PM PT.

###

About Ocean Conservancy
Ocean Conservancy is working to protect the ocean from today’s greatest global challenges. Together with our partners, we create evidence-based solutions for a healthy ocean and the wildlife and communities that depend on it. For more information, visit oceanconservancy.org, or follow us on Facebook, Twitter or Instagram.